There were some colourful images of the Illawarra and entertaining comics in amongst the tips and important details that should be of focus when publishing in good journals (i.e. the cover letter). The importance of maximising the impact of publications was also highlighted - following-up publications by engaging the wider scientific (and public!) community with conversation pieces, sharing research over social networking sites and by blogs like this increases the likelihood and number of citations. An extremely useful talk, thanks Sharon!